This theme explores the role that metaphor plays in communication as a persuasive device across different languages and cultures. It also focuses on the conventionality and creativity of metaphors which are used to change attitudes and opinions. Watch the overview film below to find out more:
On this page, you can find the keynote speech, panel discussion and poster presentations on the theme of Metaphor and Communication from The Creative Power of Metaphor Conference in March 2019.
You can see a list of further reading on the topic of Metaphor and Communication here.
You can also view the multimedia output from the other themes explored at the conference: Metaphor and Linguistic Diversity, Metaphor and Emotion, and Metaphor and Creativity.
Keynote: Metaphor and communication: Diversity, creativity and risk
Speaker: Andrew Goatly
This lecture positions itself against the universalising tendencies of much recent work on metaphor, and on the side of diversity, discussing metaphor’s various communicative functions within different genres.
Panel discussion on Metaphor and Communication
Panellists: Herbert Colston, Zhuo Jing-Schmid, Evie Malaia, Hamad Al-Azary
Poster presentations: Metaphor and Communication
Below you can see all the posters which featured in the poster presentation session on the theme of Metaphor and Communication at the Creative Power of Metaphor Conference in March 2019. You can view the posters in pdf form and watch interviews with the presenters.
Aline Alves-Wold: ‘I will’ vs. ‘Yes, we can’: A rhetorical analysis of the political speeches of George W. Bush and Barack Obama during their election periods, with emphasis on their choice of metaphor
Anais Auge: The persuasive functions of the GREEN FOR THE ENVIRONMENT metonymy in French and British newspaper articles about climate change
Anissa Berracheche: Construing the Other: A case study of metaphoric use in English and French media discourse
Ksenija Bogetić: Metaphor and gender/sexual identity in digital dating profiles
Carolina Girón-García & Esbrí-Blasco Montserrat: The Role of Metaphorical Language in the Virtual Context
Nina Julich-Warpakowski: Metaphorical to whom? The Metaphoricity of Motion Metaphors in Music Criticism
Roosmaryn Pilgram: The Rethorical Potential of Metaphor
Georgios Stampoulidis, Marianna Bolognesi & Jordan Zlatev: Metaphors on the cross-roads: A cognitive-semiotic framework to the study of Greek street art
Lilla Szabo: Fakespotting: The metaphorical framing of fake news in the English and Hungarian press
Elena Trushnikova & Svetlana Mishlanova: Visualization and metaphorical representation of the image of “a teacher” by students from different countries
Jennifer Wei: Metaphorize time through space: A case study of the authoritarian period in Taiwan
